First-ever Pakistani Brand (KHAADI) launch in the USA
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In September 2023, Khaadi, a Pakistani lifestyle brand, opened its first US store at Tysons Corner Center in Tysons, Virginia. The store is located in Suite M11U, near Barnes & Noble and Urban Outfitters.
Tysons Corner Center is the largest mall in the Baltimore-Washington area located in Virginia and the 22nd largest in the United States. “Tysons Corner, with its strong demographics and location, offers an excellent launching point for the brand in the U.S., and we look forward to continuing more diverse brand growth partnerships across North America, and in the world’s different corners.
khaadi Corporation Limited is the leading retail store which is owned by Shamoon Sultan. Starting from a single store, they reached tremendous growth selling hand-woven fabric, and now over 50 stores and 4 affiliated brands like “Chapter 2” which was introduced in 2016, and finally, an international branch is also introduced in the world. This Khaadi’s opening gambit in the U.S. has plans to expand to as many as 30 stores in the U.S. and Canada, CEO Rehan Syed said in a prepared statement.
In 1998 khadi was the first woven brand. By 2002, it was producing women’s ready-to-wear clothing and soon expanded into women’s luxury wear with Khaadi Khaas in 2008.
In 2012, Khaadi changed to a fast fashion retail brand, evolving with customers and introducing colorful Khaadi Fabrics. With the launch of Khaadi Kids and Khaadi Home in 2012–2013.
In the coming years, where the world is seeking more opportunities in different ways of business, khadi comes with another uniqueness and introduced to the world with its fashion-related accessories, Khaadi Accessories in 2016, and Khaadi Fragrances in 2019, and now the brand has become a global retail entity.
Collaborations with the Khaadi’s Brand
Esra Bilgiç X Khaadi
Khaadi has appointed Ertugrul Ghazi’s famous Turkish actress Esra Bilgiç (Khaadi x Esra) as the face of their brand for their television commercial. Khaadi represented Esra through their fashion statement as the woman of today.
Khaadi x Coke Studio
Khaadi was the first Pakistani fashion brand in the world to create Coke Studio branded merchandise. The collaboration between Khaadi and Coke Studio was launched on 17 January in Pakistan, U.A.E, and Saudi Arabia.
Khaadi x Allure
Khaadi x Allure by Mehreen Tabani was a jewelry collaboration consisting of a selection of pieces fused with modern and cultural designs.
Khaadi x Esfir
Khaadi x Esfir was a jewelry collaboration offering timeless pieces based on contemporary styles.
Khaadi’s headquarters are located in Karachi and other
Branches are located in different parts of Pakistan including the main cities of light (Karachi, Lahore, Islamabad, Peshawar).
